If you are looking to become the authority in your field and you want to be known as the only choice in your competitive market then its important to ensure you brand and marketing reflects that. There are ways you can use your marketing to stand out against the competition. By using different strategies like creating content that solves the problems for your customer you increase your level of influence.
These 15 strategies give you some great ideas on how to position yourself as the only choice for your customer…the authority, the expert!
Of course they forget to mention one of the most powerful strategies and that is using a magazine the ultimate authority marketing tool! So few people know how to use a magazine to create reach, influence and leads.